Established in 2020, Blackboard East was always in the thought process since 2017-2018 timeframe. Since then, I've been working behind the scenes trying to come up with the best designs and ideas to make the brand more relatable to the consumer. Finally, I came up with an appealing design and ended up scrapping the rest. This was it; this was the one. Then I had to figure out how to make it more relatable to the consumer... This is when Blackboard East truly began meaning something more to me than just another brand.
Alongside building Blackboard East, I was going through a lot of trials and tribulations within my life. Felt like life was putting me through the test to see how much I could withstand/sustain. One thing led to another, and I ended up incarcerated for a small period. Still, I never folded/settled and didn't let that get the best of me because I knew I had a higher purpose. I was at rock bottom and still trying to make a way. Eventually I found my way and found the purpose creating Blackboard East along the way also.
Blackboard East means going back to the drawing board and traveling into the right direction. This stuck with me, because throughout all my failures in life I've always found another way to keep moving forward. Blackboard East is not only a brand, but it is what we all go through in life. The trials and tribulations only make us stronger and smarter. It is up to us to continue trying to make a way. This is your reminder to never give up, never settle. Keep Going, Blackboard East!